Shopify vs Custom Next.js: Which E-Commerce Platform Wins in India?
Choosing between a closed SaaS ecosystem like Shopify and an open, bespoke Next.js storefront shapes your customer acquisition economics.
1. Monthly Overhead & Hidden App Subscriptions
Shopify storefronts frequently require $300–$800/month in accumulated third-party apps for reviews, upsells, and custom filters. A custom Next.js application has zero monthly app licensing costs.
2. PageSpeed & Mobile Conversion Advantage
Custom Next.js storefronts consistently score 95+ on Google PageSpeed Insights, translating directly into 15–25% higher checkout completion rates on Indian 4G/5G mobile connections.
Harsh
AuthorLead Full-Stack & WordPress Engineer
Engineering sub-second Next.js web applications, custom WordPress performance tuning, and API lead automations.
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